![]() ![]() Depending on your situation this can mean someone who's logged in, which is easy to identify if you make all your users log in before they can interact with your app. 1 date dimension table (static or dynamically generated)īefore you begin, you'll need to define what you mean by user.Lucklily this is easy to do with SQL assuming you have user interaction data logged in your application database or data warehouse. Many analytics tools and packages (like Mixpanel, Google Analytics, Heap, etc) might include this metric as part of their standard offering but if you're building your app from scratch you might want to define your own. MAU is defined as the number of unique, active users on a website in the last 30 days. ![]() ![]() A high number of active users on the company's website can be used as a proxy of demand for their product. Monthly active users (MAU) is a common metric that many companies use to indicate the level of engagement with their website or app. ![]()
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